-
1 HDR
1) Компьютерная техника: Hard Drive Repeat2) Геология: Hot Dry Rock, сухая горячая ( горная) порода (сокр. от hot dry rock (как источник геотермальной энергии))3) Военный термин: Humanitarian Daily Ration, high definition radar, horse-drawn4) Техника: Heissdampfreaktor, high data register, high density recorder5) Сокращение: Hard-Disk Recorder, High Data Rate6) Физиология: High Dose Rate7) Электроника: High Density Range, High Dynamic Ring8) Вычислительная техника: расширенный динамический диапазон, High availability Data Replication (Informix, DB)9) Глоссарий компании Сахалин Энерджи: радиография высокой чёткости10) Сетевые технологии: High Dynamic Range11) Безопасность: hard disk recorder12) Расширение файла: Datafile (Egret), Database header (Pc-File+), Message header (Procomm Plus - 1st Reader)14) НАСА: Hardware Design Review -
2 hdr
1) Компьютерная техника: Hard Drive Repeat2) Геология: Hot Dry Rock, сухая горячая ( горная) порода (сокр. от hot dry rock (как источник геотермальной энергии))3) Военный термин: Humanitarian Daily Ration, high definition radar, horse-drawn4) Техника: Heissdampfreaktor, high data register, high density recorder5) Сокращение: Hard-Disk Recorder, High Data Rate6) Физиология: High Dose Rate7) Электроника: High Density Range, High Dynamic Ring8) Вычислительная техника: расширенный динамический диапазон, High availability Data Replication (Informix, DB)9) Глоссарий компании Сахалин Энерджи: радиография высокой чёткости10) Сетевые технологии: High Dynamic Range11) Безопасность: hard disk recorder12) Расширение файла: Datafile (Egret), Database header (Pc-File+), Message header (Procomm Plus - 1st Reader)14) НАСА: Hardware Design Review -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 run
1. n бег, пробегto break into a run — побежать, пуститься бегом
2. n бегство; беспорядочное отступлениеto be on the run — поспешно отступать, бежать
3. n побег; нахождение в бегах4. n короткая прогулка; пробежка5. n короткая поездка6. n рейс, маршрутmilk run — рейсовый перелёт; рейс
7. n переход8. n ж. -д. перегон, прогонrun time — время прогона; время счета
dry run — пробный прогон; формальный прогон
9. n ав. полёт; перелёт10. n пройденное расстояние; отрезок пути11. n ав. отрезок трассы12. n ав. пробег; разбег13. n тропа14. n колея15. n период, отрезок, полосаa run of ill luck — несчастливая полоса, полоса невезения
16. n направление17. n геол. направление рудной жилы18. n тиражbackup run — тираж, напечатанный начиная с оборотной стороны
run length — величина тиража, тираж
19. n спорт. единица счёта20. n спорт. перебежка21. n спорт. очко за перебежкуrun about — суетиться, сновать взад и вперёд
22. n спорт. стадо23. n спорт. стая24. n спорт. косяк25. n спорт. карт. ряд, серияa run of cards — карты одной масти, идущие подряд по достоинству; «стрит»
26. n спорт. средний тип, сорт или разрядout of the run — необыкновенный, из ряда вон выходящий, незаурядный
27. n спорт. спрос28. n спорт. разг. разрешение, право пользоваться29. n спорт. загон30. n спорт. вольер31. n спорт. австрал. пастбище,32. n спорт. австрал. скотоводческая ферма33. n спорт. амер. ручей, поток34. n спорт. сильный прилив, приток35. n спорт. амер. ток; истечение36. n спорт. уклон, трасса37. n спорт. обвал, оползень38. n спорт. труба, жёлоб, лоток39. n спорт. длинаa 500 ft run of pipe — пятисотфутовый отрезок трубы; труба длиной в пятьсот футов
40. n спорт. размер41. n спорт. ход рыбы на нерестrun idle — работать впустую; работать на холостом ходу
run flat — шина, остающаяся безопасной после прокола
42. n спорт. нерестящаяся рыба43. n спорт. мор. кормовое заострение44. n спорт. муз. рулада45. a жидкий; расплавленный; растопленный46. a вылитый в расплавленном состоянии; литой47. a отцеженный, отфильтрованный48. a разг. контрабандный49. a нерестящийсяrun fish — рыба, пришедшая в пресную воду на нерест
50. a спец. мягкийrun coal — мягкий или сыпучий уголь; мягкий битуминозный уголь; рядовой уголь
51. a диал. свернувшийся, скисший52. v бежать, бегатьto run mute — бежать за добычей, не подавая голоса
53. v гнать, подгонятьhe ran me breathless — он меня совершенно загнал, он меня загнал до изнеможения
54. v убегать, спасаться бегствомto run for it — удирать, спасаться, искать спасения в бегстве
run away — убегать, удирать
run off — убегать, удирать
55. v двигаться, катиться, скользить56. v амер. разг. катать в автомобиле57. v ходить, следовать, курсировать, плаватьto run behind schedule — опаздывать, отставать от расписания
run up to — доходить; дойти
58. v двигаться, идтиto run the venture — рисковать, идти на риск
59. v съездить на короткий срок60. v ав. совершать пробег, разбег61. v ав. заходить на цель62. v бежать, лететь, протекатьrun in — заглянуть; забежать; заехать
63. v идти, происходить64. v проноситься, мелькать65. v распространяться66. v тянуться, простираться, расстилатьсяthis line runs from … to … — этот маршрут проходит от … до …, эта линия соединяет …
67. v ползти, витьсяa rambling rose ran all over the wall — роза оплетала всю проводить, прокладывать
68. v быть действительным на определённый срок69. v распространяться на определённую территорию, действовать на определённой территорииso far as British justice runs — там, где действует британское правосудие
70. v иметь хождениеoutside the United States where our writ does not run — за пределами Соединённых Штатов, где наши законы не имеют силы
71. v сопровождать в качестве непременного условияa right-of-way that runs with the land — земля, через которую проходит полоса отчуждения
to run back over the past — перебирать всё то, что было в прошлом
72. v течь, литься, сочиться, струитьсяwait till the water runs hot — подожди, пока не пойдёт горячая вода
her eyes ran with tears — её глаза наполнились слезами; из её глаз потекли слёзы
73. v протекать, течьhis nose was running, he was running at the nose — у него текло из носу
74. v разливаться, расплываться75. v таять, течь76. v сливаться, переходитьto run into one — сливаться, объединяться воедино
to run into one another — переходить один в другой, сливаться в одно
77. v лить, наливать78. v вращаться79. v касаться, слегка дотрагиваться до80. v гласитьthe story runs that — говорят, что
81. v проходить; преодолевать82. v линять83. v амер. австрал. дразнить, приставать, дёргать84. v стр. покрывать штукатуркойСинонимический ряд:1. brook (noun) branch; brook; creek2. continuance (noun) continuance; continuation; duration; persistence3. course (noun) course; field; route; track; way4. group (noun) bevy; covey; crowd; flock; gaggle; group; herd; pack; school5. order (noun) chain; order; round; sequence; string; succession; suite; train6. period (noun) interval; period; spell7. series (noun) extent; motion; passage; progress; series; set8. standard (noun) average; ordinary; regular; standard9. stream (noun) burn; channel; rill; rivulet; runnel; stream10. tendency (noun) current; drift; tendency; tenor; trend11. trip (noun) trip12. become (verb) become; come; get; grow; wax13. bolt (verb) bolt; flee; fly; make off; skedaddle; skip; skirr14. carry (verb) carry; convey; ferry; transport15. challenge (verb) campaign; challenge; compete; contend; oppose16. chase (verb) chase; hunt; pursue; stalk17. climb (verb) climb; creep; trail18. continue (verb) carry on; conduct; continue; direct; keep; ordain; persevere19. drive (verb) drive; dug; maneuver; plunge; propel; rammed; stab; stuck; sunk; thrust20. driven (verb) driven; herded21. extend (verb) carried; cover; encompass; extend; led; make; reach; spread; stretch22. flow (verb) circulate; course; flood; flow; leak; pour; proceed; roll; stream23. flux (verb) dissolve; flux; fuse; melt; thaw24. function (verb) act; function; go25. functioned (verb) acted; functioned26. gone (verb) depart; exit; get away; go away; gone; left; pull out; quit; retire; run along; withdraw27. head (verb) administer; administrate; control; govern; head; manage; superintend28. herd (verb) herd; prod29. hunted (verb) chased; hunted30. hurried (verb) barreled; bucketed; bustled; fleeted; flitted; hasted; hastened; hurried; hustled; pelted; rocked; rocketed; rushed; scooted; scoured; skinned; smoked; sped or speeded; staved or stove; whirled; whisked; whizzed; zipped31. hurry (verb) barrel; barrelhouse; beeline; bucket; bullet; bustle; dart; dash; fled; fleet; flit; flown; get out; haste; hasten; highball; hotfoot; hurry; hustle; pelt; race; rock; rocket; rush; sail; scamper; scoot; scour; scramble; scurried; scurry; shin; shot; skin; smoke; speed; sprint; stave; whirl; whish; whisk; whiz; zip32. liquefied (verb) deliquesced; dissolved; fluxed; fused; liquefied; melted; thawed33. move (verb) actuate; impel; mobilise; move; propel34. number (verb) aggregate; amount; number; total35. place (verb) come in; finish; place36. play (verb) play; show37. range (verb) range; varied38. smuggle (verb) bootleg; smuggle39. turn (verb) refer; repair; resort to; turn40. used (verb) handle; operate; used; work -
5 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system
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